Designing how products think and speak

 

I work at the intersection of brand strategy, product voice, and content systems, building the language layer that makes complex products hold at scale.

Journalism taught me to get close to something, understand it authentically, then shape how it communicates. AI lets me build from that foundation, faster and at scale, with the same standard for truth.

WHERE I AM

Building Neighborhoods at Block

WHERE I’VE BEEN

Writing words for Airbnb, Elephant, Sephora, Virgin America